Google Real Estate

Is Google venturing into Real Estate?

Google are like the Borg in Star Trek. They will assimilate everything.

The mighty search engine company Google has delayed its entry into a number of markets that it could easily dominate. Real estate is one of them. Yet, slowly but surely, Google Real Estate is making its presence felt. Thousands of Remax Real Estate, Century21, Royal LePage, Sutton, Keller Williams, and Coldwell Banker real estate agents have integrated Google maps into their websites and listed themselves with Google local maps. The Googlemaps for Real estate widgets are plug in features that allow people to see a streetview of the listed property and home price and other details. These are excellent features national brokers lack the technology to accomplish for members. More of the promotional and presentation services agents need are being provided via a variety of technical service providers and they are relying on Google programming API’s.

Real estate brokers are under seige from not only Google but from the competitiveness of the Web itself. Studies show homebuyers and sellers are going to the Internet to find homes instead of a local real estate office. From Kijiji to For sale by owner sites to tens of thousand of agents sites, to Google real estate listings, the web is now the focal point in real estate. If it doesn’t directly generate a real estate purchase, it influences them.

Google Maps Real Estate

Google Real Estate Listings

Google doesn’t promote or even make it easy for home hunters to find their online tools or use them. Their real estate listing services is still in its infancy and most homebuyers don’t know it exists. However, if you click to the Mississauga Map you’ll find selection of Mississauga homes listed by home sellers and agents. The listings are submitted through a Googlebase account. Basically the property owner or agent lists the information themselves within their Google account.

Google Streetview

The Google Streetview feature on maps allows viewers to see homes from different angles on the street right outside the home. See this example for a Brampton Home for Sale. Then the visitor can follow the arrows to see what the neighborhood looks like such as whether a school, park, or other desirable elements are close by. Properties in bad neighborhoods however, may not show so well. Google maps offers other views as well such as satellite, streetmap, and terrain to give homebuyers a good look at the city and neighborhood before committing to arrange a home viewing.

Brampton Home Listing

Are you considering selling your home and trading up to a better home? Why not let an experienced real estate agent help you sell your home professionally, and find the dream home you’re looking for? You’ll save a lot of time and get better results. And, if you need to find a better mortgage at a better rate, our mortgage specialist is ready to help you get the best mortgage rates in Mississauga.